• Christian Michaels

SEO & Wimbledon: The Parallels

What a men’s final that was, with two of tennis’ all-time greats battling it out in a gruelling 5 hour showdown. Wimbledon is one of the world’s most renowned and respected sporting events, and manages to draw huge crowds to the courts and screens. The way that Wimbledon so effortlessly draws these massive numbers in year after year got us thinking about the most effective ways to draw online crowds to your business’ website pages, products and promotions. As an SEO agency we believe one of the most effective ways to do this is through SEO! In this article we’d like to take you through some pretty hefty tennis and SEO analogies as well as introducing our services as an SEO company in Manchester.

The Benefits of SEO

SEO allows businesses to organically rank higher on the Google ladder. One of the ways to do this is through the careful placement of keywords, which in turn drives relevant traffic to appropriate landing pages. By using keywords that are relevant not only to the services you provide but to the locality you operate in, you can inform your target market, searching for services like yours, where you are and what you do.

Tennis and SEO

Are you ready for an exceptionally long and tenuous tennis and SEO analogy? Me neither, but let’s just get into it! With the recent passing of Wimbledon, we thought we’d draw a few parallels:

Tennis is all about deploying the right shot at the right time and in the right place. As well as the traditional forehand and backhand strokes, elite tennis players make use of spin shots, drop shots, smashes and even the occasional lob! Furthermore, these shots will be deployed with the intention of landing in different positions; close to the net, the baseline or either flank of the court. Think of the choice of shot as the keyword and the location the shot is intended on going to as the desired landing page for the search enquiry.

In the same way that different shots work at different times, as to do different keywords. Moreover, in the same way that certain locations for shots are appropriate for the type of shot, so too are some keywords dependent on the landing page the keyword is hoping to deliver the searcher to. For example, a lob shot which lands just over the net is utterly pointless and will just allow the opposition to smash it back over. The skill here comes in deciding which keyword to deploy for different search queries and for different landing pages.

This is not only a case of deciding which keyword is the most appropriate, but which ones aren’t appropriate for certain pages. Certain keywords that you use on one page may be better used on another page, which would mean that using that keyword would take away from the traffic going to the preferred page. Therefore, deciding the most appropriate landing page for a certain keyword to be present on and draw traffic to is imperative; any SEO agency will advise this.

Our SEO Agency and Services in Manchester

We hope that in this article we have aptly demonstrated the importance of SEO for a business’ organic Google rankings, and of course demonstrated a pretty average knowledge of tennis! If you are interested in finding out more about how SEO can benefit your business then get in touch today and speak to one of our specialists! We are an SEO agency in Manchester and are always happy to pick up the phone and address any queries you may have.



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Christian Michaels

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