• Christian Michaels

Social Media Marketing: A Look at the Statistics

In a recent article, Oberlo release some fascinating stats regarding social media marketing and today we would like to talk you through them and their significance. We are now at the stage where the importance and prevalence of social media need not be discussed; however, the quality of posts and adverts is still very much a pressing issue, in a world ever more infatuated with online activities. Though most businesses understand the necessity for a social media presence, very few demonstrate the professionalism and creativity on social media to attract new customers and retain current ones. This is where a social media management team steps in.

Social Media Users and Demographics

Across platforms, devices and continents, social media sees a staggering 3.2 billion people trawl through its pages on a daily basis; spending an average of 2 hours and 20 minutes online a day! So what does this mean? Well, quite simply, there are a lot of people out there waiting to be reached by your pages and enticed by your posts.

90.4% of Millennials (22-37 years old), 77.5% of Generation X (38-53 years old), and 48.2% of Baby Boomers (54-72 years old) are active social media users. What this means is that unless your products and services are aimed specifically at the elderly, your desired clientele is on social media! Furthermore, this also demonstrates that social media isn’t one size fits all. You must address your market and target them directly with your posts, picture, graphics and adverts. This can be a difficult skill to master, however, a social media agency will be able to interpret and entice your desired audience.

The Impact and Influence of Social Media

So we all know that a hefty chunk of people use social media, that’s pretty much a given in the modern world, but what is its reach, what is its influence and what impact does it have on users?

Well, 54% of social media browsers use social media to research products and a staggering 49% of consumers rely on social media influencer recommendations when it comes to picking their products and services. Social media has overtaken multiple avenues of marketing in its ability to reach, engage and convert prospective customers. Old school tactics still work, depending on your demographic and the products or services you are offering. For example, a catalogue still remains effective for established stores such as Argos or Boden. However, for little-known brands social media offers the ability to create an interactive catalogue, where products and services can be aptly displayed at no cost and without the necessity to compile huge brochures. You can put your products directly in front of your target audience without them having to leave home, and as the stats show, people are actively looking to social media for ideas.

The Efficacy of Social Media

In terms of efficacy, 73% of marketers believe that social media marketing has been ‘somewhat’ or ‘very’ effective for their business. Meanwhile, a study showed that 71% of consumers who had a positive experience with a brand on social media would be likely to recommend that brand to a family member or friend. People are actively engaging with products, services, promotions and adverts on social media, furthermore, if this engagement is positive, then they are telling their friends and family about it!

All of the aforementioned statistics go a long way in demonstrating just how positively impactful social media can be for a brand. In some cases, businesses can successfully run their own social media channels, handle outreach and manage their paid adverts. However, in many other cases, small to medium businesses without an in-house social media management team often fail to capitalise on the opportunities that social media presents. In this case it is beneficial to seek out a social media agency. Luckily for you, and you might have guessed it by now, we are a social media agency in Manchester, with a track record of using our clients’ social platforms to grow their brands and draw in business. If your company needs a social media agency to handle your social media management, then get in touch today.



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