• Christian Michaels

The Importance of Graphic Design in Social Media Marketing



With millions of tweets being sent per day, it can be difficult to get your business to stand out among the rest of the social media noise. With visual content such as images, videos and infographics currently in demand, graphic design can play a pivotal role in getting your social media posts the attention they deserve. Here are our reasons to use a professional graphic designer for your social media materials.

Capture Your Audience’s Attention

Poor quality images are unlikely to get noticed among a newsfeed which is saturated with professional visual materials. The internet, and especially social media, is filled with high quality, attention grabbing images, so for a user to pause scrolling and actually read what you have to say, your graphic design has to capture their attention. Professional graphic design has become the standard for business social media, whether that is cover and profile images, or infographics and images to engage your audience. Your competition may be using professional images on their social media profiles, so if yours are not up to the same standard, you could be missing out on

business.

Communicate Your Message Quickly

The advent of technology has led to a demand for instant answers to our questions. Many of us have short attention spans and don’t want to read through a full article to find out the information they are looking for. Visual content such as images, videos and infographics tend to receive higher engagement on social media as they provide your audience with useful snippets of information in an easily digestible format. Using professionally designed materials helps to communicate your message in an efficient way, which satisfies the demand for instant information.

Graphic Design Creates a Professional Image

Brand consistency is important, and this applies across social media as well. Consumers will judge the visual appearance of your social media profiles before even reading your posts, so if your logo and cover photo is not well designed, customers finding your business through social media might perceive your business as unprofessional. Any visual content you share on your social media pages should also reflect your brand identity through use of brand colour schemes and logos to help create an online presence which is instantly recognisable. Exciting graphic images create a positive first impression which will intrigue users to find out more about your

brand.

Get Your Content Shared

Infographics are the most commonly shared form of content. The reason for this is that an infographic could contain a similar amount of information as a blog article, but it is easier and faster for your audience to read, therefore making users more inclined to share your content. As a form of attractive visual content, well designed infographics are more likely to capture and hold the attention of a user than a lengthy blog post.

Social media content which users can consume quickly is more likely to get seen and shared, and having visual materials designed professionally can contribute to a positive brand presence online. As a full service digital marketing agency, our graphic designers can create eye-catching, professional images for your social media profiles, and our social media marketing experts post out varied visual content to engage with your audience and gain followers to your pages. Get in touch to find out more.

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Christian Michaels

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Manchester

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