How your Site Structure and Navigation Could Affect your SEO
In this interesting interview with Benji Arriola from Internet Marketing Inc. we learn just how important the structure and navigation of your site are to your sites SEO.
You may have done thorough keyword research, written the perfect content, planned out your title tags and H tags to the finest detail, but if your sites architecture isn't spot on, you could lose out in the rankings.
In the video Benji outlines some real key points to bear in mind such as:
How site navigation can cause none of your sites content to be indexed, or even seen by the search engines. This can be caused by errors with Ajax if this is employed on your site.
The content of your website might be seen but the search engines will view it all as just one page.
Benji goes on to talk about tabbed navigation or parallax scrolling which can cause the issues mentioned above, resulting in the strength of your keywords, assigned to specific pages, being diluted as all your site's content is seen as one page.
Of course during the interview Benji does suggest fixes to these issues such as creating individual pages for each piece of content on site, linked to via crawlable ahref links.
So why not sit back for three minutes and have a listen.