How to use the Google Keyword Planner Effectively
The Google Keyword Planner may be one of the most useful tools at your disposal. Many search engine marketers are already familiar with this powerful tool and know how to use it to get results. However, content marketers may not be so familiar with this product. If you are a content marketer then this could be one of the biggest mistakes you are making.
Whilst it is true that Google will no longer tell you which keywords result in direct traffic to your site, what they do tell you is some very important insights into the keywords that are crucial to your niche. This is a secret weapon at your disposal that you can use to generate content that will result in droves of traffic from the search engines.
No idea how to get started? No problem. In this article I’ll be showing you everything you need to know, step by step so you can make the most of this powerful tool at your disposal. Once you implement these strategies you’ll be able to generate website content that will result in droves of traffic from the search engines.
Step 1: Sign up for Google Adwords
Pretty simple first step. Once you’ve signed up all you need to do is click on the Keyword Planner tool under the “Tool and Analysis” tab in the navigation bar.
Step 2: Find out what keywords you should be targeting in your content
If you are already using SEO for your online marketing (like any good business should be) then you will already have a list of keywords that are related to your niche. When you are using content marketing to complement the rest of your SEO efforts you should be writing content that targets keywords that are related to your niche.
However, let’s say that you still haven’t generated a list of keywords that are related to your niche. Well, your first step here is a simple one. It’s to find out what keywords people are using when they are searching for a similar brand to yours.
This is when the powerful tool at your disposal, the Keyword Planner, is going to become your new best friend for your content marketing efforts. What you need to do is look for the “new keyword or ad group ideas” function. Now what you need to do is type in the keyword that is most commonly associated with your brand. This all important keyword is known as your seed keyword and it’s very important you use this keyword when looking for additional keywords you can use for content marketing.
For example a dog training company would use the keyword “dog training” as their seed keyword. Once you’ve typed in the seed keyword, Keyword Planner will generate a list of related keywords in this niche. Using the example of a dog training company you might get back a keyword such as “poodle dog training.” Using the keyword of “poodle dog training” what you would then do is write a blog post based on the topic of poodle dog training.
This is a very simple but powerful process for determining which keywords you should be looking at when writing content to complement your SEO efforts. You can then go through the entire list of keywords that have been generated from the seed keyword and come up with an endless amount of blog posts to write. Using this strategy you can come up with specific topics to write about that are related to your brand, which is ultimately going to help you with SEO in the long run, and bring traffic to your website.
Step 3: Deciding which keywords to target in your content
Google won’t show you direct traffic results anymore but you can still determine which keywords are the best to target for your business. The easiest way to do this is to look for the keywords that generate high levels of traffic. The way you do this is quite simple. In the Keyword Planner, you simply go to the “get search volume” tab and either type in keywords or upload a list of keywords that are relevant to your business.
Once you’ve done this the Keyword Planner will show you the average amount of monthly searches for each keyword and estimate for you the amount of competition that each keyword receives. Using this new information, you can now plan which keywords to target in your content which is what I’ll explain in the next step.
Step 4: Picking the best keywords for your content marketing strategy
Now you have that list of keywords with their average monthly searches and competition, it’s time to get down to the business of how to pick which keywords are the best ones to target.
To do that you ideally need keywords that have a high number of monthly searches and also low competition. However, they are a dime and dozen. What you need to do from here is determine what your goals are for your business. For example, writing content around a keyword with low competition might be good for your content but it usually also means there aren’t many searches for that term. So that means you’ll be writing a lot of content in order to get the results you want from your content marketing.
On the flip side targeting keywords with a high amount of monthly searches usually means competition is high so you will be competing against other businesses that are already optimised for that keyword. This means you need to be implementing many other SEO efforts in order to get the results you want from your content marketing.
The Keyword Planner Tool is the most powerful weapon you have at your disposal for creating new content. It will help you come up with blog posts to write that are geared specifically around keywords that will help bring traffic to your business. However, like anything in the digital marketing world its best used when integrated with something else so you can really start to see the results you want.
The Keyword Planner is the best tool available for keyword research. There are some other free alternatives as well though such as Wordpot and SEO Book’s Keyword Tool. Wordpot’s index hasn’t been updated since 2011 so this could be a problem for many content marketers. SEO Book’s Keyword Tool is another free tool at your disposal and it generates daily suggested search volumes and price estimates from Google Adwords.
Regardless of the tool you are using, this is the secret weapon that you should be using to help you create website content that is relevant to your business. Integrate this strategy with the rest of your digital marketing efforts and watch the traffic pour in. This is the easiest way to create content that will bring visitors to your website so start making the most of these free services today.
Hopefully you now realise how powerful this tool is for content marketing and you can start having some fun with it in creating content for your business.
Have you ever used these tools to help create website content? And if so, how has it benefited your business?