Don't Fear the Rebrand: Here are 4 Rebranding Benefits
Whether it is jumping from a plane or catching a spider, getting over our fears makes us stronger. What does that have to do with rebranding? Well, here at Christian Michaels digital marketing agency, we say that it’s time to put aside your fear of rebranding and embrace it to make your business stronger. Of course a rebrand isn’t something to do ‘for the hell of it’; it should be a considered decision. It might be that your business has plateaued. Perhaps you want to change the company’s focus. Maybe you want to open your doors and invite a new audience in. Whatever your reasons, rebranding – gentle or gigantic – can be your ticket to success. Sure, it can be a daunting prospect but when you consider the benefits (which, coincidentally is exactly what we are about to do), rebranding is pretty damn exciting.
Ignite Consumer Action - Shift Company Focus with a Rebrand
When you’re cold, you have to keep moving. When business has gone cold, you have to keep moving. Moving the focus of your company, slightly or otherwise, is essential to ensure that you are meeting the needs of your consumers and rebranding is a fantastic medium to do just that.
Let’s make something clear; branding is so much more than a logo. (Smart) branding incorporates decisive graphic design, creating a clear brand message, and channelling a consistent brand voice into every communication platform with your audience. It includes branded graphics on social media with content tailored to your target audience and website and email content which is both captivating and informative. Trusting branding experts within a digital marketing agency to take the reins on your rebranding strategy is a sure route to securing sales and enquiries from existing and new customers.
Rebranding to Stand Out from Competition
When your business exploded onto the scene, it might have been everything you hoped for; fireworks, trumpets, adoring customers, and a roaring response. Since then, as your competition has grown, you may no longer stand out in the way your once did. As a digital marketing agency, we know the brutality of the World Wide Web, and understand the importance of making your mark. A rebrand is the perfect opportunity to reignite your presence and take the spotlight from your competitors.
Rebranding to Remain Current
Knee-high platform boots might have been a trailblazing and mesmerising movement when Abba first started donning them back in the seventies, but that doesn’t mean they have the same impact now. Just as fashion designers respond to changes within their industry, your branding must respond to changes in your community and their wants in order to stay current, relevant, and respected. Rebranding is the evidence that your brand is evolving and prepared for your customers’ futures as much as for the future of your business.
Shake Up Your Digital Marketing Strategies
A static online presence is a sign that it is time for a rebrand. In essence, your digital marketing campaigns are a projection of your brand and their potential can rest on the strength of your brand. Across your social media marketing, email campaigns, and content marketing, a consistent brand message is crucial to securing and growing your brand awareness – if that brand message is strong enough. Rebranding is as creative and exciting a process as they come. It is out with the old and in with the new. New slogans, new logos, new directions; rebranding fuels a new digital marketing strategy, excites your audience and sparks their inspiration to interact with and share your brand.
Whether you wish for an up-cycle of your current brand (how hip and trendy and cool) or a total rebrand revolution, the team at Christian Michaels digital marketing agency are here to help. For a chat about your rebrand strategy, get in touch today.