7 Ways to Identify Long Tail Keywords on Google AdWords
Long tail keywords are one of the best ways that you can get traffic to your website through PPC management. Reason being because they are more likely to generate quality clicks compared to competitive keywords that other advertisers are already bidding on. Long tail keywords are some of the best keywords you can target and every PPC advertiser should be making an effort to target these keywords.
In this post I’m going to explain the 7 best ways that you can target long tail keywords for your next PPC marketing AdWords campaign.
Use the Search Box on Google.com
A simple and effective way that you can find long tail keywords is the search box on Google.com. Simply type in keywords related to your business or niche and Google will start spitting out keywords. The keywords that Google suggests are the ones you should consider targeting with your PPC advertising because they are the ones that are very likely to be searched for by users.
One important thing to remember is that long tail keywords don’t necessarily have a high search volume but they make up for it in quality. It is much more likely that people searching for these keywords are more likely to buy your product or service than what they would for more competitive keywords.
Check your Search Query Report
The search query report is one of your best resources for finding long tail keywords. The search query report will show you a list of search terms that your site showed up for, sorted according to your broad, phrase, and broad match modified keywords. The search query report will allow you to spot long tail keywords that have converted or are likely to give you a decent amount of leverage. This is very important to any PPC management campaign.
There are a number of ways you can access the search query report. You can do so via the keywords in a campaign or an AdGroup. You can do so at a keyword level if the keyword has enough traffic. You can also click on the keywords tab and then on Details to bring it up. From there you can now select “selected” or “all”, depending on whether you want to analyse the search terms of a group of keywords or for the whole account.
Use the Keyword Tool & Leverage Include & Exclude Keywords Function
The AdWords keyword tool is still effective at being able to find long tail keywords you can target. You just need to know how to use it effectively. It’s important to make sure that you are using the correct settings to get the most out of this tool. The steps you need to follow to use this tool effectively are quite simple.
Firstly, you need some terms to base your search on. Secondly, make sure you are excluding every term you do not want in your long tail keywords. This is important so that Google will not include any irrelevant suggestions and you also want to make sure you are including the words you want in your long tail keywords.
From here Google will generate a list of keywords for your PPC campaign. Not all of them are going to be relevant but it’s a good starting point and you’ll find useful long tail keywords that you can target.
Check the Organic Terms you Rank for
One of the best things you can do to find long tail keywords is look at the organic traffic that is coming to your website. You can compile a list of long tail keywords, create variations of them, and then add them to your keywords list on AdWords.
Another great tool you can use for finding long tail keywords for you PPC marketing is the webmaster tool. Simply log into webmaster tools and select the website you want to work on. From there a menu will open on the left side and you can see your search queries by clicking on search traffic, and then search queries.
Think like a Local User
You should start thinking like a local user. Local people tend to look for products or services in their geographical area. So what you can do is start targeting long tail keywords at a specific geographical area. This is a tactic not often used by advertisers because of its low volume search results but it is still one you should be using nonetheless.
If you are going to use this strategy then make sure you create at least one AdGroup per geographical area.
Use the Keyword Tool to Run a Competitor's URL
Running a website through the keyword tool will generate a list of keywords that Google considers good for that website. The benefit that this has is that it allows you to find terms that you may not have thought of for your PPC campaign. This can help you to come up with long tail keywords related to the topic of a business.
Use Third-Party Tools to get Inspired
There are some third-party tools that are worth using for PPC management. Some are free and some are paid. It’s up to you to decide which is best. However, this is something that is worth trying if you have the budget and the experience.
When running PPC management campaigns, long tail keywords are like gold for your business. You won’t get high search volumes from them but you will get higher quality clicks which means you’ll be getting people who are really interested in your website. Every search engine optimisation strategy should make the most of using long tail keywords because they result in a higher ROI.
What techniques have you used to find long tail keywords? Have you received better results for your business from targeting long tail keywords over more competitive ones?