Infallibly

Flawless

Copywriting

OUR COPYWRITING ETHOS

Our content team get to know your brand inside out to create linguistically impeccable copy which communicates your message and intrigues your audience, while also giving your search rankings a much needed boost!

 

This practice is far more than just churning out keywords or cramming as many words as possible on to a page, it is about writing beautiful copy which will reflect your excellent industry knowledge and instil trust in your customers. Our creative team craft informative and inspiring content which will captivate your audience whilst driving conversation and conversions.

OUR COPYWRITING SERVICE INCLUDES

Captivating Web Content

Our wordcraft wizards craft web content that will inform, excite and inspire your audience to take action on your website.

Engaging Blog Articles

Our copywriters create fully optimised, entertaining and relevant blog articles that keep your audience coming back for more.

Creative Email Campaigns

Deliver your brand message and keep out of the trash folder with exciting email communication that promises great click through rates. 

Ecommerce Content Creation

With creative, optimised product descriptions and enticing web page content, we lead your website visitors right to the checkout.

Print Media

Brochures, flyers, leaflets; you name it, we sort it. Branded, targeted and effective our creatives have your hard copy solutions.

White Papers & Case Studies

We can project your passion, expertise and experience by producing informative, detailed and dynamic reports and case studies for your consumers.

PROJECTS YOU MIGHT USE US FOR:

There are so many applications for copywriting that we simply can't list everything we can do. But to give you some food for thought, here are some of our most commonly requested written content applications:

  • Full website rewrites to include Home, About and detailed service pages

  • Creative product descriptions for ecommerce websites

  • Blog articles

  • eBooks and brochures

  • Social media advert copy
  • Google Ads copy 

  • Email campaign content

  • Scripts for videos

  • Brand voice development projects

  • Proofreading

 

When you work with us, you also get the following as standard:

  • Thorough topical research before we put pen to paper

  • Keyword research for any SEO relevant content

  • Unlimited revisions until you're 100% happy

  • Direct contact with your copywriter - email, call or pop in to discuss your work

THE COPYWRITING PROCESS: 

HOW THE MAGIC HAPPENS

1. CONSULTATION

It all begins with a discovery call or a face-to-face consultation where you let us know about you, your business, and what you'd like from our team.

2. INVESTIGATION

We don our pipes and magnifying glasses and go full Sherlock Holmes with industry, competitor, and keyword research (minus the pipes, occasionally with magnifying glasses).

3. PLANNING

With all of the information gathered from our consultation and extensive research, we put together a comprehensive content plan which outlines what we will be writing and when it will be completed. This will be shared with you to make sure you're happy with everything before we get started. 

4. CREATION

We are storytellers. Each piece of content is a performance in words, written to inform, excite, delight and entertain your consumers. With optimal keyword inclusion and on brand tone of voice, the creation process realises your brand message to a T.

5. EDITING

Once written, you will receive a copy of the content. We hope you will love our work as much as we do, but if there is anything you would like to change, tweak, or add, we will tirelessly edit until you are absolutely satisfied.

A METICULOUS APPROACH TO TELLING YOUR STORY

Telling your story online is all about using well-worded copy to engage and interest your current and prospective customers. In order to do this we get to know your brand inside-out and back-to-front; ensuring that our content will resonate with your customers. 

Not only is our content on-brand and engaging, it is written using keywords to organically raise it up the Google rankings, giving you that extra exposure! As well as this we ensure that our copy is full of incentives for the customer to pick up the phone, click a link or send you an email, depending on your preference. Our online wordsmiths pride themselves on their ability to peak and maintain the interest of your clientele, and keep them coming back for more.  

Having a blog on your website is a great way to engage with your audience, show off your expertise and boost your search rankings. As part of our strategy, we work closely with you to write articles which are current, and reflect who you are as a business. These blogs can also be shared on social media to boost your outreach.

Copywriting is all about creating a narrative around your products, services and brand. When this is done professionally, it can work wonders for small and large companies alike!

WHY WORK WITH US?

First Class Service

We understand the importance of reassurance and we work with you until we have perfected your brand's tone of voice.

Perfectly Punctuated

Our content creators are linguistic artists and will never miss a comma, full stop or apostrophe.

Creative Copy

We don't simply churn out copy to fit a word count; we write blogs and other content that will engage and intrigue.

Competitor Research

We do comprehensive research so we know exactly how to counter the competition.

Capitalising On Trends

News, TV shows, seasonal events; our gurus monitor what's 'Hot' and use trending topics to compose themed, engaging content.

In-House Team

Fancy a catch up, have a query? Your dedicated in-house team are on hand to call, email or visit when you need.

 

IF YOU LIKE THE SOUND OF US, GET IN TOUCH!

Let our Digital Agency in Manchester take your tired marketing projects and shake things up to ignite your business’ potential.

Like what you see? Submit your enquiry today for a no-obligation consultation and quotation.

We look forward to hearing from you.

Services of Interest (optional)

© Christian Michaels Agency Ltd 2019 

All Rights Reserved

Contact Details

Christian Michaels Agency Ltd

3000 Aviator Way,

Manchester Business Park,

Wythenshawe,

Manchester,

M22 5TG

E: info@christianmichaels.net

T: 0161 266 1040

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0161 266 1040

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