Expand Your Horizons with Bold Branding
The power of a brand lies in its unique story. How that story is told verbally and visually is critical.
Brand development is far more than describing what you do. It is about connecting with the hearts and minds of customers to develop shared values and ideals which define why the brand exists and who benefits from its existence.
Working with you and your internal team we shall delve into the DNA of the organisation to develop an authentic and compelling brand proposition. We will look through the eyes of your customers, to connect your future brand aspirations with the needs, desires and motivations of your customer.
Our brand identity development will ultimately help you to create engaging brand design and marketing communication which resonates absolutely with your target audience.
DEFINE YOUR BRAND IN THE MARKETPLACE
Our mission is to create a brand identity and design for your business which captures the essence of the brand, enabling clear market differentiation and a platform for marketing communication.
This will enable the business to communicate with existing and potential customers in a more innovative, contemporary straight-talking manner, ensuring your business is the go-to provider for the products and services your provide.
Brand identity development will help define the following:
Key Customer Insights
The hook for the customer over and above pure customer description
Compelling, Unique Positioning
Clearly differentiating your brand from other offerings in the market
Brand Personality & Voice
Helping to drive an engaging brand design or refresh
Engage successfully with prospects at every touchpoint in the organisation
A SOLID FRAMEWORK FROM WHICH TO BUILD YOUR BRAND
Our Brand Identity Framework captures the positioning, identity and key messages that are unique to the customer for whom your brand is the preferred solution. This framework will help us to deliver the following:
Development of a single minded brand identity and positioning to provide a platform for engaging communication
Ensure that customers understand what your organisation offers and what makes you the most compelling choice
Ensure your message is clear, meaningful and engaging
Create positive and enduring customer perceptions of the organisation and build long-term relationships
Ensure consistency of message and brand design across brand assets
Helps create competitive advantage through strong brand recognition and recall
STORY SO FAR
Review current brand elements
Market and customer desk research
1/2 day or full day workshop with brand team
Customer persona development
Story & positioning
Brand positioning, tone of voice, personality, benefits and reasons to believe
Creation of brand design direction
Development of brand assets
BRAND DEVELOPMENT PROCESS
WHAT YOU CAN EXPECT FROM OUR BRAND DEVELOPMENT
RESEARCH & WORKSHOP
We will conduct a half day or full day branding workshop to understand your existing brand story and what the future proposition may look like.
This will cover pre-workshop research and preparation, along with the workshop itself.
COLLATION OF OUTPUTS
A summary document will be provided as a PDF which collates our work using the Brand Identity Framework, and core messaging including a brand review.
Core messaging to include:
CREATIVE CONCEPT DEVELOPMENT & REFINEMENT
Creative concepts to look at proposition, hierarchy and core elements of the visual identity:
Tone of voice
WHY WORK WITH US?
First Class Service
We understand the importance of reassurance, which is why our customer service is unrivalled.
We do comprehensive research so we know exactly how to counter the competition.
Fancy a catch up, have a query? Your dedicated in-house team are on hand to call, email or visit when you need.
To stand out from the noise you need a brand which grabs attention. Our creative team deliver unique and captivating ideas.
You don’t have to worry about anything, we have the creativity, team and know-how to take care of the whole process for you.