Expand Your Horizons with Bold Branding

The power of a brand lies in its unique story. How that story is told verbally and visually is critical. 

Brand development is far more than describing what you do. It is about connecting with the hearts and minds of customers to develop shared values and ideals which define why the brand exists and who benefits from its existence. 

Working with you and your internal team we shall delve into the DNA of the organisation to develop an authentic and compelling brand proposition. We will look through the eyes of your customers, to connect your future brand aspirations with the needs, desires and motivations of your customer. 

Our brand identity development will ultimately help you to create engaging brand design and marketing communication which resonates absolutely with your target audience.

DEFINE YOUR BRAND IN THE MARKETPLACE

Our mission is to create a brand identity and design for your business which captures the essence of the brand, enabling clear market differentiation and a platform for marketing communication.

This will enable the business to communicate with existing and potential customers in a more innovative, contemporary straight-talking manner, ensuring your business is the go-to provider for the products and services your provide.

Brand identity development will help define the following:

Key Customer Insights

The hook for the customer over and above pure customer description

Compelling, Unique Positioning

Clearly differentiating your brand from other offerings in the market

Brand Personality & Voice

Helping to drive an engaging brand design or refresh

Brand Communication

Engage successfully with prospects at every touchpoint in the organisation

A SOLID FRAMEWORK FROM WHICH TO BUILD YOUR BRAND

Our Brand Identity Framework captures the positioning, identity and key messages that are  unique to the customer for whom your brand is the preferred solution. This framework will help us to deliver the following:

  • Development of a single minded brand identity and positioning to provide a platform for engaging communication

  • Ensure that customers understand what your organisation offers and what makes you the most compelling choice

  • Ensure your message is clear, meaningful and engaging

  • Create positive and enduring customer perceptions of the organisation and build long-term relationships

  • Ensure consistency of message and brand design across brand assets

  • Helps create competitive advantage through strong brand recognition and recall

STORY SO FAR

1

  • Review current brand elements

  • Market and customer desk research

BRAND WORKSHOP

2

  • 1/2 day or full day workshop with brand team

  • Customer persona development

  • Brand archetypes

  • Story & positioning

BRAND IDENTITY

3

  • Brand positioning, tone of voice, personality, benefits and reasons to believe

  • Core message

CREATIVE DEVELOPMENT

4

  • Creation of brand design direction

  • Development of brand assets

BRAND DEVELOPMENT PROCESS

WHAT YOU CAN EXPECT FROM OUR BRAND DEVELOPMENT

RESEARCH & WORKSHOP

We will conduct a half day or full day branding workshop to understand your existing brand story and what the future proposition may look like.


This will cover pre-workshop research and preparation, along with the workshop itself.

COLLATION OF OUTPUTS

A summary document will be provided as a PDF which collates our work using the Brand Identity Framework, and core messaging including a brand review.


Core messaging to include:

  • Values

  • Story

  • Proposition

  • Positioning

CREATIVE CONCEPT DEVELOPMENT & REFINEMENT

Creative concepts to look at proposition, hierarchy and core elements of the visual identity:​

  • Logo

  • Brand mark

  • Font usage

  • Colour palettes

  • Tagline refinement

  • Illustration style

  • Iconography

  • Photography

  • Tone of voice

WHY WORK WITH US?

First Class Service

We understand the importance of reassurance, which is why our customer service is unrivalled.

Competitor Research

We do comprehensive research so we know exactly how to counter the competition.

In-House Team

Fancy a catch up, have a query? Your dedicated in-house team are on hand to call, email or visit when you need.

Creative Content

To stand out from the noise you need a brand which grabs attention. Our creative team deliver unique and captivating ideas.

Professional Output

From research to design we ensure your branding project is of the highest quality and oozes professionalism.

Project Management

You don’t have to worry about anything, we have the creativity, team and know-how to take care of the whole process for you.

 

IF YOU LIKE THE SOUND OF US, GET IN TOUCH!

Let our Digital Agency in Manchester take your tired marketing projects and shake things up to ignite your business’ potential.

Like what you see? Submit your enquiry today for a no-obligation consultation and quotation.

We look forward to hearing from you.

Services of Interest (optional)

© Christian Michaels Agency Ltd 2019 

All Rights Reserved

Contact Details

Christian Michaels Agency Ltd

3000 Aviator Way,

Manchester Business Park,

Wythenshawe,

Manchester,

M22 5TG

E: info@christianmichaels.net

T: 0161 266 1040

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0161 266 1040

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